“As a bartender, you might be your individual model,” defined Natalie Migliarini, founding father of Stunning Booze. “And if you wish to change into a model ambassador, you need to be not less than half well-known on social media,” she defined.
Migliarini and James Stevenson of Little Lane Media are social media and content material improvement specialists who spoke on the Chilled 100 Elevate occasion to supply info and recommendation to bartenders hoping to boost their social media efforts. Whereas the seminar primarily targeted on Instagram accounts, the presenters additionally answered questions from the viewers about different platforms and the complications of fixed algorithm modifications.
“Algorithms change each day, so simply do one of the best you may,” stated Stevenson. “Submit on a constant foundation and be sure to have some kind of social media presence; being out there may be at all times extra useful than not.”
Stunning Booze launched in 2013 as a useful resource for the cocktail skilled, fanatic, and residential bartender with an internet site and social media community devoted to distinctive recipe improvement and images. Probably the most in style sources for residence cocktail lovers {and professional} bartenders alike, most of its development has come from Instagram.
Calling social media “the highlights reel of your life,” Migliarini says that customers ought to create a social media profile utilizing all the true property {that a} platform supplies.
This consists of:
• Having the first search engine optimisation particulars in place throughout the restricted characters allowed
• A bio that features particulars comparable to your main location, job title, e-mail handle and anything related
• Having a very powerful particulars in your Instagram title, which makes it extra searchable
• At all times having the corporate web site or related hyperlink in your profile for simple follower entry
The presenters additionally steered establishing an expert account vs. a private account and activating two-factor authentication. “Too many individuals can steal your web page and Instagram doesn’t care,” says Stevenson.
One of many extra shocking issues that the seminar confirmed is that the variety of followers no lengthy issues as a lot as feedback and saves. “Somebody liking your pictures doesn’t essentially convert to engagement,” stated Migliarini. “It’s extra beneficial to have an engaged group that can contribute to your model/enterprise/development.”
To do that, she steered creating content material that has worth to your viewers and fascinating with them digitally, not simply within the bar. Doing this creates a way of group and they’re extra prone to come to the bar and interact with you on that stage, leading to higher suggestions and gross sales, and an elevated viewers.
The pair additionally suggests posting not less than 5 occasions every week following an 80/20 technique; 80 % of your content material must be enjoyable and fascinating to draw and retain followers, with 20 % being extra sales-oriented, comparable to promoting pleased hours or specials.
“Put the social again into social media,” stated Migliarini. “Discover what works for you and use it to develop.”
