SommCon®, the premier occasion for wine, beer, and spirits professionals, will return to San Diego’s City & Nation Resort from October 5-7, 2024.
After practically a decade in manufacturing, the convention and tradeshow has turn out to be a number one platform for training, profession improvement, and networking within the beverage trade. SommCon has curated a group of beverage trailblazers, providing on- and off-premise patrons, wholesalers, importers, distributors, sommeliers, beverage administrators, educators, and media an unmatched expertise for wine and spirits training and profession improvement. Attendees will have the ability to take part in over 30 workshops and masterclasses centered on key subjects like superior tasting methods, local weather and sustainability, monetary acumen, {and professional} improvement.
The 2024 Beverage Expo is about to host greater than 1,000 trade professionals, connecting them with home and worldwide producers. The tradeshow will characteristic innovation zones, instructional levels, and a Craft Producers Pavilion showcasing rising manufacturers. Attendees will even have the ability to have interaction in buyer-supplier conferences, view award-winning merchandise, and go to the Bottle Shot Lounge for skilled product pictures.
New choices at SommCon 2024 embody a Hosted Purchaser Program, offering certified alcohol beverage patrons with complimentary passes, journey, and lodging. The Craft Beverage Expo’s Girls in Craft Discussion board will even be held on October 5, specializing in the position of girls within the trade. Moreover, a Profession Teaching & Useful resource Middle will provide profession development alternatives via workshops, mentoring, and coaching. Different highlights will embody enjoyable and video games like trivia and blind tasting battles, a BevTech Showcase spotlighting technological improvements within the beverage sector, and the SommContent Studio for creators to collaborate and produce instructional content material. SommCon can also be identified for its in-depth wine and spirits training, profession help, and market, which showcases each home and worldwide producers. The occasion additionally options competitions resembling Concours d’Spirits and Concours d’Vin, in partnership with The SOMM Journal.
Registration for the occasion is now open. Use code: CHILLED at checkout to save lots of on All-Entry or Full Convention Registration or a free go to attend the Beverage Expo! Manufacturers concerned about sponsorship or exhibition alternatives are additionally inspired to inquire.
