anCnoc celebrates trendy makers with new Craft Solid marketing campaign
anCnoc Highland single malt whisky is taking drinkers into the world of the fashionable maker this 12 months, with a brand new partnership and occasion sequence celebrating a number of the UK’s most devoted craft producers.
The anCnoc Craft Solid will shine a lightweight on the hidden corners of workshops and studios the place the magic of craft manufacturing occurs – telling tales of the individuals who share anCnoc’s ardour for crafted merchandise, made properly.
The primary partnership kicked off this month with Glasgow’s Overtone Brewing Firm. One among Scotland’s most fun and experimental craft beer producers, their inventive brewing group takes inspiration from the tradition of music to craft small batches of hop-forward beers for his or her rising fan base.
On Friday 15th July anCnoc and Overtone hosted a night to discover craft beer and whisky, with company having fun with beer and whisky pairings and a novel, after-hours glimpse behind the scenes on Overtone’s small brewery flooring.
A mixture of makers, media and craft followers savoured drams, sipped on an array of beers and even had an opportunity to get inventive and dive into the world of design, growing new names and labels for future Overtone beer releases.
For anCnoc’s group, these partnerships are a celebration of the values they maintain pricey as whisky makers: conventional strategies and expertise, gradual hand-crafted processes and merchandise imbued with the non-public care and fervour of the individuals who make them.
Stuart Baxter, World Whisky Ambassador for anCnoc led the tastings for Craft Solid company on the evening. He stated: ‘We hear the phrase craft rather a lot lately, and it’s straightforward to overlook what it actually means for true craft makers and the merchandise they make. With the Craft Solid we’re on a mission to dig a bit deeper, entering into the communities of some extremely expert craftspeople to discover their world and have a good time the values now we have in widespread over a dram. The sensible beer makers at Overtone have been a pure first accomplice for us, and it was a pleasure studying extra concerning the creativity, dedication and power they put into each can of beer, at what was very relaxed and fulfilling night’.
Kayley Barbour, Head of Overtone’s Model Advertising and marketing added: “We’re very grateful to be working with anCnoc as a part of their Craft Solid marketing campaign and the occasion couldn’t have gone higher, the brewery has by no means felt extra alive. Your complete marketing campaign is an incredible alternative for inventive companies to work collectively, suppose outdoors the field and have interaction prospects in several methods.”
To accompany the Craft Solid marketing campaign, anCnoc has commissioned long run collaborator, New York based mostly Scottish illustrator Peter Arkle, to create a set of hand-drawn illustrations to convey anCnoc’s ardour for craft to life.
Additionally, impressed by the Overtone Brewing partnership, anCnoc has created a brand new microsite which is able to supply enjoyable ideas and assist drinkers to search out their excellent beer and anCnoc whisky pairing through a brief quiz. Go to: https://www.ancnoc-untapped.com/
World Whisky Ambassador for anCnoc Stuart Baxter (center) with the Overtone Brewing group
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anCnoc Highland single malt Scotch whisky (pronounced a-nock) is crafted at Knockdhu Distillery within the small village of Knock in Aberdeenshire, Scotland. Established in 1894, the distillery was in-built an space with an abundance of the pure sources wanted for making whisky: pure spring water and plentiful provides of peat and barley.
Sitting within the shadow of the ‘Black Hill’ (Knockdhu in Gaelic) which provides the whisky its uncommon title, Distillery Supervisor Gordon Bruce and his long-standing group dedicate themselves to the normal craft of creating glorious whisky on daily basis.
In an trade the place many distilleries goal to be greater and higher, Knockdhu is named one of many smallest and most enchanting distilleries within the Scottish Highlands. And little has modified in the way in which whisky has been made right here over the many years. Two copper pot stills replicate the unique 1894 design, quaint worm tubs condense the vaporised alcohol, and Gordon’s group (and lots of canines) make up one of many smallest workforces within the trade. Sustainability is on the coronary heart of every little thing they do, together with the ‘wetlands’ they’ve created within the land surrounding the distillery to naturally course of the co-products of manufacturing.
Consequently, anCnoc is a celebration of conventional whisky making, with expertise handed down from one era of Distillery Supervisor to the following, retaining the gradual, hand-crafted strategies that make single malt Scotch whisky so extremely prized world wide. However there’s nothing quaint concerning the completed merchandise. These are gentle, fruity, refreshingly trendy single malts, bottled and despatched out to the world for everybody to take pleasure in.
ABOUT OVERTONE BREWING
Impressed by the tradition of music, Overtone goals to convey individuals collectively, incite dialog and make recollections via the enjoyment of craft beer.
Brewing in Glasgow since 2018, Overtone have shortly established itself as certainly one of Scotland’s finest and most inventive craft breweries, encouraging a brand new thirst for New England model IPAs. There are new releases each week: from experimental hop mixtures to thrilling fruited bitter blends, with a excessive customary and consistency that has received over the craft beer scene.
Head Brewer Dan Miller is from New Hampshire within the US and brings with him a information of American model beers. This has allowed Overtone to constantly produce award profitable New England IPAs which might be cherished by craft beer followers nationwide.
