ANGEL’S ENVY® UNVEILS $8.2 MILLION BRAND HOME EXPANSION AND FIRST VIRTUAL DISTILLERY IN DECENTRALAND
The $8.2 million Model Residence growth provides 13,000 sq. ft and doubles annual visitor capability at ANGEL’S ENVY’s distillery in Louisville, Kentucky, U.S.
From June 14, Nationwide Bourbon Day, by way of June 20, followers can go to the ANGEL’S ENVY Meta Distillery digital pop-up for a gamified bourbon-making expertise, interactive cocktail quest, POAP token, NFT wearable giveaways, and extra
Louisville, Kentucky (June 7, 2022) – ANGEL’S ENVY®, the Kentucky-based craft distiller that produces completed whiskeys, as we speak unveiled its accomplished $8.2 million Model Residence growth at 500 E. Major St. in Louisville, Kentucky, U.S. The growth, which provides 13,000 sq. ft to the ability, will permit ANGEL’S ENVY to welcome an extra 64,000 guests annually, doubling annual visitor capability. To have a good time, ANGEL’S ENVY, the super-premium whiskey owned by Bacardi Restricted, is inviting followers to plan an in-person go to or expertise the Model Residence nearly by way of the ANGEL’S ENVY Meta Distillery, the first-ever distillery expertise in Decentraland. The ANGEL’S ENVY Meta Distillery – which features a gamified and academic distillery manufacturing tour and bourbon-making expertise, interactive cocktail problem, Proof of Attendance Protocol (POAP) token, non-fungible token (NFT) wearable giveaways, and extra – will launch in Decentraland on June 14, Nationwide Bourbon Day, and stay open by way of June 20.
“ANGEL’S ENVY has seen vital development over the previous a number of years, and that can solely be amplified with our Model Residence growth as we will now higher meet the unbelievable demand from guests who wish to tour our amenities and expertise our distillery. We’re proud to be a part of such a powerful neighborhood in Louisville and can proceed to put money into our hometown,” mentioned Gigi DaDan, ANGEL’S ENVY Common Supervisor. “We’re thrilled to launch the ANGEL’S ENVY Meta Distillery on Nationwide Bourbon Day and sit up for participating and celebrating bourbon with new audiences from everywhere in the world by way of the digital expertise.”
The growth to the ANGEL’S ENVY Model Residence will create roughly 20 new jobs in Louisville and contains new areas and experiences for friends, corresponding to a bigger retail space, 5 new tasting rooms, an extra bar house, occasion house, and full catering kitchen and a delegated room for ANGEL’S ENVY’s “Bottle Your Personal” expertise, which can now provide friends the prospect to fill their very own bottles of a distillery-exclusive Single Barrel providing. ANGEL’S ENVY labored with Joseph & Joseph, Contagious, and Sullivan & Cozart on the design and construct for the growth; building started in late 2020. Guests can now be taught extra about distillery experiences, e book excursions, and inquire about personal occasions at angelsenvy.com/distillery.
With the launch of the ANGEL’S ENVY Meta Distillery, the super-premium bourbon model turns into the primary within the Bacardi portfolio of manufacturers to create a Model Residence within the metaverse. Customers (age 21+) are taken on a sequence of gamified experiences corresponding to a mash invoice problem, cask personalization within the barreling room, and an ingredient quest to create cocktails. As well as, customers have the chance to plant digital white oak bushes across the distillery, correlating to bushes planted in actual life by way of ANGEL’S ENVY’s “Toast the Bushes” initiative – a program created in 2014 to lift consciousness concerning the significance of a wholesome white oak tree inhabitants to protect the way forward for bourbon. ANGEL’S ENVY partnered with Terrazero Applied sciences Inc., a metaverse services know-how agency and expertise improvement studio, to create the ANGEL’S ENVY Meta Distillery.
“We’re excited to welcome the primary distillery in Decentraland with the ANGEL’S ENVY Meta Distillery,” mentioned Adam de Cata, Head of Partnerships for Decentraland Basis. “As we’ve seen over the previous a number of months, individuals wish to interact within the metaverse with actions and items that they’ll relate to from this actuality. The ANGEL’S ENVY Meta Distillery creates a brand new method for individuals to interact and have a good time within the metaverse.”
All through the expertise, which is well accessible for first-time or established customers of Decentraland, customers will earn digital badges, a POAP token, and free custom-made NFT wearables. Customers throughout the U.S. will be capable to buy bodily gadgets from the ANGEL’S ENVY internet store and a metaverse cocktail delivered to their door by way of Cocktail Courier. They’ll additionally enter to win an ANGEL’S ENVY mixology package. Extra details about learn how to entry and have interaction with the expertise could be discovered right here.
About ANGEL’S ENVY
ANGEL’S ENVY is a Louisville, Kentucky-based craft distiller that produces completed whiskeys. Co-founded in 2010 by the late Grasp Distiller Lincoln Henderson and his son Wes Henderson, it started as a ardour venture that mixed their household’s deep-rooted ardour for and information of the trade with an revolutionary outlook on bourbon making and ending. At this time, the ANGEL’S ENVY workforce continues to supply its award-winning core choices – a Kentucky Straight Bourbon Completed in Port Wine Barrels and a Rye Whiskey Completed in Caribbean Rum Casks – in addition to a wide range of revolutionary, particular releases.
ANGEL’S ENVY opened the doorways to its Model Residence, the primary full-production whiskey distillery in downtown Louisville, in 2016. In June 2022, ANGEL’S ENVY accomplished an $8.2 million growth to its Model Residence, doubling annual visitor capability. The ANGEL’S ENVY distillery is positioned at 500 East Major Road.
ANGEL’S ENVY is on the market in all 50 U.S. states and several other worldwide markets, and it’s produced by Louisville Distilling Firm, a subsidiary of Bacardi Restricted.
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