CHIVAS BROTHERS DOUBLES DOWN ON THE FUTURE OF SUSTAINABLE SCOTCH AS GLOBAL GROWTH CONTINUES WITH FY SALES +25%
Chivas Brothers, the Scotch whisky enterprise of Pernod Ricard, has at present introduced its FY22 (July 2021 – June 2022) full-year efficiency and confirmed its give attention to sustainability, following the Pernod Ricard FY22 Full-Yr Gross sales and Outcomes.
The outcomes mirror the numerous improve in international demand for Scotch, its resilience as a class, and substantiate Chivas Brothers’ technique for development. With web gross sales up +25% derived from each mature markets (+16%) and rising markets (+34%), Chivas Brothers is continuous to put money into portfolio innovation and the sustainable way forward for Scotch with a selected give attention to technological developments in manufacturing.
All 4 strategic worldwide manufacturers registered a document excessive development in FY22, with Chivas, Ballantine’s, Royal Salute and The Glenlivet rising over 20% in home markets. In journey retail, Chivas and The Glenlivet recorded triple digit development, demonstrating a gentle restoration of the journey retail {industry} as restrictions elevate.
Gross sales have been significantly sturdy in rising markets – Brazil (+56%), India (+43%) and Poland (+12%) with robust momentum in traditionally mature markets – Spain (+41%), South Korea (+35%) and Japan (+13%).
Efficiency throughout strategic manufacturers
Chivas’ period of transformation, which features a redesign of its iconic Chivas 12-year-old and a marketing campaign to open up the Scotch class to a brand new, broader, modern viewers, continues to develop the model past conventional Scotch whisky audiences. The model recorded international development of +29% and a noteworthy results of +42% in rising markets.
Ballantine’s reached historic heights with +27%, broad-based efficiency of Best, acceleration of key improvements corresponding to Ballantine’s 7 American Barrel (triple digit development) and robust development of the Status vary throughout Asian markets.
Royal Salute recorded a efficiency of +38% with sustained efficiency in Taiwan, Korea and Journey retail and continued globalization of the model with stellar development in Brazil and India. Ongoing collaboration alongside iconic skills inside the artwork & style panorama, corresponding to Royal Salute Richard Quinn Version & Home of Quinn, contributed to this efficiency.
The Glenlivet momentum continues in mature markets, corresponding to USA (+7%), Canada (+11%), and UK (+11%) mixed with a rising client base in Asia (China +83%, Taiwan +17%, India +34%), via evolving product choices corresponding to The Glenlivet Caribbean Reserve and the brand new The Glenlivet 21YO and The Glenlivet 25YO cask finishes.
Doubling down on sustainable Scotch
Chivas Brothers’ robust outcomes will assist speed up the corporate’s funding in ‘sustainable Scotch’ significantly within the space of carbon impartial distillation the place the corporate has set an industry-leading goal of carbon neutrality by 2026.
Following final 12 months’s groundbreaking pilot research at its Glentauchers distillery which resulted in power reductions of 90% on a single pot nonetheless, the corporate introduced at present plans to roll out Mechanical Vapour Recompression (MVR1) fan know-how at Strathclyde, its largest distillery, with the potential to save lots of virtually 9,800 tonnes of carbon dioxide, and to put in MVR know-how at Allt A’Bhainne distillery in 2023. Moreover, two additional MVRs are being put in at Glentauchers, making it the corporate’s lowest power distillery, with MVR installations to be accomplished there by October 2022.
This builds on Chivas Brothers’ additional MVR installations as a part of an £88 million growth at two of the corporate’s strategic malt distilleries, Aberlour and Miltonduff. This funding goes into upgrading sustainable distillation applied sciences together with important manufacturing capability enlargements which can develop Chivas Brothers’ whole manufacturing by 14 million litres of alcohol every year.
The corporate additionally shared progress on its dedication to realize 100% recyclable, reusable, compostable packaging by 2025, in keeping with Pernod Ricard’s Sustainability & Accountability roadmap ‘Good Occasions from a Good Place’. While 690 tonnes of secondary packaging was eliminated final 12 months, Chivas Brothers introduced at present plans to work intently with suppliers to take away an extra 2,000 tonnes of cardboard within the subsequent fiscal 12 months, equal of 780 tonnes of CO2 emissions, starting with the part out of Chivas 12 cartons from autumn 2022.
Chivas Brothers Chairman and CEO, Jean-Etienne Gourgues, commented:
“These constructive outcomes display that our technique for development, with funding throughout innovation and sustainability, is on monitor. We’re nicely set as much as proceed this trajectory in FY23 to form the way forward for Scotch by opening up the class to new audiences throughout the globe.”
