JAMES B. BEAM DISTILLING COMPANY INTRODUCES HARDIN’S CREEK™, A NEW SERIES OF UNIQUE AND RARE, LIMITED-EDITION WHISKEYS ROOTED IN THE BEAM FAMILY LEGACY
Hardin’s Creek™ Launches Jacob’s Effectively™ and Colonel James B. Beam™, an Unique Assortment from Freddie Noe, Newly Appointed Grasp Distiller of the Fred B. Noe Distillery
Clermont, Kentucky (June 01, 2022) – Right now, the James B. Beam Distilling Firm (JBBDCo) celebrates the launch of Hardin’s Creek™, a brand new model that may chart the continuing story of the Beam household legacy, one that’s greater than 227 years within the making, by means of extremely restricted and uncommon releases. Hardin’s Creek is the following era of boundary-pushing, premium American Whiskey impressed by the experience of seven generations of Beam Grasp Distillers.
Hardin’s Creek is an ongoing sequence of annual releases, that includes a few of James B. Beam Distilling Co.’s rarest and most original liquids and grounded within the wealthy expertise and distilling experience of James B. Beam Distilling Co. Every set of releases will showcase the breadth and depth of the James B. Beam Distilling Co’s whiskey-making credentials inclusive of age, mixing, mash invoice, distillation, barrels, rackhouse areas, and extra. This yr’s inaugural Hardin’s Creek sequence will launch with two expressions: Jacob’s Effectively™ Kentucky Straight Bourbon Whiskey, a considerate mix of two ultra-aged bourbons, and Colonel James B. Beam™ Kentucky Straight Bourbon Whiskey, a fastidiously crafted younger whiskey.
“We couldn’t be extra excited to launch Hardin’s Creek, notably after the refresh of the James B. Beam Distillery and the opening of the Fred B. Noe Distillery. This has been a very long time within the making, and I can’t wait to share it with the world,” mentioned Freddie Noe, the newly appointed Grasp Distiller of the Fred B. Noe Distillery. “Each element, from the mixing strategies to the labels, attracts inspiration from centuries of our household’s historical past, paying homage to our heritage whereas wanting in direction of our future.”
The Fred B. Noe Distillery was thoughtfully named after seventh-generation Grasp Distiller Fred Noe, with the intent of manufacturing new-to-world revolutionary merchandise as a part of the following era of whiskey reminiscent of Little Ebook® and Booker’s®. On Could 12, 2022, Freddie Noe was formally named the Grasp Distiller of the Fred B. Noe Distillery, introduced by his father Grasp Distiller Fred Noe. That is important as it’s the first time in Beam historical past that there are two relations, working alongside each other, sharing the Grasp Distiller title on the James B. Beam Distilling Co. homestead in Clermont, KY.
Right now the Beam title is synonymous with bourbon, and that every one began with Johannes Jacob Beam, the forefather of America’s first household of bourbon. In 1795, Jacob Beam set down roots within the foothills of Western Kentucky. He began with a sturdy however humble effectively to attract water from a close-by creek. That water powered a mill – the mill to grind fields of corn – which fashioned Jacob Beam’s earliest mashes. That creek – Hardin’s Creek – grew to become the primary supply of his household’s enduring legacy.
For real-time details about Hardin’s Creek, we encourage customers to observe alongside on Instagram @HardinsCreek. Each limited-edition expressions can be obtainable at retail and in bars and eating places in the US starting July 2022.
HARDIN’S CREEK JACOB’S WELL KENTUCKY STRAIGHT BOURBON WHISKEY
Jacob’s Effectively is a considerate mix of two ultra-aged expressions: one 16-year-old conventional bourbon and one 15-year-old high-rye bourbon blended to realize a depth of taste not like some other in Beam historical past. This version pays tribute to the primary household distiller, Jacob Beam, and the effectively he inbuilt 1795. What first served as a water supply would later signify a legacy constructed from one era to the following because the inspiration behind this premiere, limited-edition bourbon. Freddie Noe distilled it utilizing treasured barrels laid down years in the past by different fingers, which he then intuitively hand-selected, mixing collectively centuries of experience with a imaginative and prescient for the longer term. Outdated whiskeys passing by means of new fingers – on to yours.
“Jacob’s Effectively is a few of the greatest bourbon popping out of this distillery,” shared Freddie Noe.
JACOB’S WELL | 54% ABV | Steered Retail Value: $149.99
COLOR Wealthy amber with burgundy highlights
NOSE Candy vanilla and caramel paired with hints of wealthy oak
PALATE Oak and char married with stone fruits
FINISH Easy with lingering notes of vanilla and brown sweets
HARDIN’S CREEK COLONEL JAMES B. BEAM KENTUCKY STRAIGHT BOURBON WHISKEY
The repeal of Prohibition ushered in a brand new age of alternative and Colonel James B. Beam was fast to grab the second. Getting down to rebuild what had been misplaced and construct upon it additional. It took simply 120 days for Colonel James B. Beam, often known as Jim Beam, to get Clermont Distillery up and working once more – proof that high quality shouldn’t be essentially a operate of time. In honor of the Colonel’s legacy, Colonel James B. Beam was crafted. The limited-edition, two-year-old whiskey achieves a depth of taste normally reserved for extra mature bourbons by taking it off the nonetheless at a decrease distillation proof, imparting extra taste from the fermentation course of and letting the barrel’s traits shine by means of at a youthful age. In making this whiskey, Freddie Noe was impressed by the type of bourbon the Colonel was making on day 121: low distillation proof for a fuller taste, guaranteeing the wealthy complexity of the younger whiskey stays intact.
“Colonel James B. Beam is made to alter the notion of what a bourbon is and will be,” shared Freddie Noe.
COLONEL JAMES B. BEAM | 54% ABV | Steered Retail Value: $79.99
COLOR Amber gold
NOSE Strong vanilla and caramel notes
PALATE Deep and sophisticated flavors of vanilla, nuts, and oak
FINISH Lengthy and full end
Jacob’s Effectively and Colonel James B. Beam are greatest loved neat or served over a big ice dice in a lowball glass the place their advanced flavors will be appreciated with every sip. However, as Fred and Freddie Noe prefer to say, everybody ought to drink their whiskey nevertheless they prefer it greatest.
ABOUT THE FRED B. NOE DISTILLERY
Hardin’s Creek is made on the Fred B. Noe Distillery, devoted to Seventh Era Beam Grasp Distiller Fred Noe and led by Noe’s son, Freddie Noe, the Grasp Distiller of the Fred B. Noe Distillery. Celebrating the James B. Beam Distilling Co.’s ethos of Real within the Making, it embodies the tireless and timeless dedication to honoring, elevating and pioneering what American Whiskey ought to and could possibly be. The brand new distillery presents an area for continued experimentation and exploration of the longer term American whiskey class. It would additionally provide experiential studying by means of distillation classes and seminars with Freddie Noe, hands-on actions within the mixing lab and a tasting bar to pattern new and yet-to-be launched improvements for choose members of the commerce. Moreover, a state-of-the-art classroom for the College of Kentucky®’s James B. Beam Institute for Kentucky Spirits can be housed on the Fred B. Noe Distillery whereby future leaders within the American Whiskey business will come collectively to study the real whiskey making craft firsthand from the James B. Beam Distilling Firm’s consultants.
The distillery is powered by renewable power by means of a high-efficiency electrical boiler and the acquisition of renewable power certificates (RECs) and in addition produces a number of of the James B. Beam Distilling Co’s well-known and award-winning manufacturers, together with Freddie’s acclaimed Little Ebook® Whiskey annual sequence of blends, Booker’s® Bourbon and Baker’s® Bourbon.
About Beam Suntory
As a world chief in premium spirits, Beam Suntory conjures up human connections. Customers from all corners of the globe name for the corporate’s manufacturers, together with the enduring Jim Beam® and Maker’s Mark® bourbon manufacturers and Courvoisier® cognac, in addition to world famend premium manufacturers together with Basil Hayden®, Knob Creek®, and Legent™ bourbon; Yamazaki®, Hakushu®, Hibiki® and Toki™ Japanese whisky; Instructor’s, Laphroaig® and Bowmore® Scotch whisky; Canadian Membership® whisky; Hornitos® and Sauza® tequila; EFFEN®, Haku® and Pinnacle® vodka; Sipsmith® and Roku™ gin; and On The Rocks Premium Cocktails.
Beam Suntory was created in 2014 by combining the world chief in bourbon and the pioneer in Japanese whisky to type a brand new firm with a deep heritage, ardour for high quality, revolutionary spirit and imaginative and prescient of Rising for Good, which now contains its transformative sustainability technique, Proof Optimistic. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Restricted of Japan. For extra data on Beam Suntory, its manufacturers, and its dedication to social accountability, please go to www.beamsuntory.com
