ICONIC JAMESON 18 YEARS REVEALS LIQUID AND PACKAGING EVOLUTION
Jameson, the world’s favorite and most awarded Irish whiskey[1], has unveiled a brand new liquid and packaging evolution for its iconic Jameson 18 Years.
Jameson 18 Years’ exceptionally balanced mix of distillates, matured in hand chosen American and European oak barrels for no less than 18 years, is certainly one of Jameson’s most awarded whiskeys. The a lot beloved whiskey has undergone an vital evolution together with a sustainable packaging revamp and the next ABV liquid.
Placing sustainability on the forefront, Jameson 18 Years will now be offered in new, light-weight packaging with the unique field redesigned as totally recyclable cardboard full with foiled accents.
The packaging redesign aligns to Irish Distillers’ and Pernod Ricard’s broader sustainability commitments by specializing in minimising waste at each step by fostering and making use of a round mindset throughout the enterprise.
Alongside the brand new and lighter weight packaging replace, Grasp Distiller, Kevin O’Gorman and his workforce have launched a major change to the celebrated Jameson 18 Years whiskey.
Kevin O’Gorman explains: “Comprised of a collection of a few of our oldest and most treasured distillates, that are then married and completed in first fill American bourbon barrels for no less than 6 months, Jameson 18 Years is already an distinctive whiskey by way of high quality.
“And to really enable the complexity of this whiskey to shine, we have now elevated the ABV from 40% to 46% and eliminated the necessity for chill filtration. This modification helps to pay attention the signature flavours present in Jameson 18 Years balancing Jameson’s attribute smoothness with the depth of the whiskey in its pure state.”
As well as, the brand new packaging will characteristic a scannable QR code which is able to direct Jameson followers to a digital guided tasting hosted by the Grasp Distiller, Kevin O’Gorman.
Brendan Buckley, International Advertising Director at Irish Distillers commented: “At Irish Distillers we’re dedicated to decreasing our environmental influence. We perceive that our packaging performs an vital function within the safety and within the supply of the general expertise of our whiskey, however it’s also some of the carbon-intensive actions within the worth chain while you think about the manufacturing course of, transportation, and its lifecycle.
“Over the previous variety of years, we as a enterprise have been profitable in devising and implementing new methods of decreasing the environmental influence of our packaging by way of redesign and experimentation with new supplies all of which is mirrored within the up to date Jameson 18 Years packaging. We’ll proceed to innovate to minimise our environmental influence and protect our pure assets by reusing, reimagining, recycling and decreasing, adopting a really round mindset.”
The brand new look Jameson 18 Years might be rolled out globally in high-end, specialist off-trade and main on-trade shops over the approaching months for an RRP of €200 (70cl).
Tasting Notes
Nostril: Fragrant oils with a contact of wooden and spicy toffee.
Style: Splendidly mellow and clean, with wealthy and sophisticated flavours of toffee, spice and hints of wooden and leather-based together with a mild sherry nuttiness and vanilla.
End: A protracted lingering end carries the theme of the wooden, spice and toffee proper by way of to the tip.
About Irish Distillers
Irish Distillers is Eire’s main provider of spirits and wines, and producer of a few of the world’s most well-known and profitable Irish whiskeys. Led by Jameson, our manufacturers are driving the worldwide renaissance of Irish whiskey. Jameson is the world’s bestselling Irish whiskey, experiencing 30 years of consecutive development as much as 2019 and hitting gross sales of 8.6m circumstances in 2021. Our manufacturers are exported to 130+ markets.
Irish Distillers was shaped in 1966, when a merger occurred between John Energy & Son, John Jameson & Son and Cork Distilleries Firm. In 1988 Irish Distillers joined Pernod Ricard, having access to unprecedented ranges of funding and an in depth world distribution community. Since 2012, we have now invested over €400 million to double our manufacturing and bottling capability to fulfill world demand for our merchandise.
We make use of over 600 folks throughout our operations in Cork and Dublin.
About Pernod Ricard
Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated gross sales of €8,824 million in FY21. Created in 1975 by the merger of Ricard and Pernod, the Group has developed by way of natural development and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Prime 100 Spirits Manufacturers, holds some of the prestigious and complete model portfolios within the business, together with: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Membership rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as properly Jacob’s Creek, Brancott Property, Campo Viejo, and Kenwood wines. Pernod Ricard’s manufacturers are distributed throughout 160+ markets and by its personal salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 staff to be true on-the-ground ambassadors of its imaginative and prescient of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Remodel and Speed up,” deployed in 2018, Pernod Ricard’s technique focuses on investing in long-term, worthwhile development for all stakeholders. The Group stays true to its three founding values: entrepreneurial spirit, mutual belief, and a robust sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Growth Targets (SDGs), “We deliver good instances from place.” In recognition of Pernod Ricard’s sturdy dedication to sustainable improvement and accountable consumption, it has acquired a Gold score from Ecovadis and is ranked No. 1 within the beverage sector in Vigeo Eiris. Pernod Ricard can be a United Nation’s International Compact LEAD firm.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is a part of the CAC 40 index
[1] Jameson is the world’s bestselling (IWSR 2020) and most awarded Irish whiskey based mostly on the tasting outcomes of the six most influential tasting competitions over the previous ten years (2011-2021), together with The Irish Whiskey Masters, IWSC, ISC, Beverage Testing Institute, San Francisco World Spirits Competitors and Final Spirits Problem.
