Kentucky Distillers’ Affiliation Welcomes Allison Delande as Director of Particular Initiatives
Kentucky Distillers’ Affiliation Welcomes Allison Delande as Director of Particular Initiatives
FRANKFORT, Ky. – The Kentucky Distillers’ Affiliation at the moment introduced that Allison Delande has joined the historic non-profit commerce group as its first-ever Director of Particular Initiatives.
An occasions administration, advertising and marketing and branding knowledgeable, Delande spent the previous 20 years strategically creating, constructing and managing manufacturers by means of a number of channels, together with in-person experiences, net, advertising and marketing, promoting and fund-raising.
“We’ve had the pleasure of working straight with Allison on a number of key occasions and initiatives over the previous couple of years and have been extremely impressed together with her work ethic, ardour, professionalism and experience,” KDA President Eric Gregory stated.
“Allison’s expertise will drastically profit the KDA and our members as we proceed to market and develop the profile of Kentucky Bourbon world wide and strengthen the Commonwealth’s title because the one, true and genuine dwelling for Bourbon.”
On the KDA, Delande will coordinate and elevate KDA-related occasions and initiatives, together with the Kentucky Bourbon Corridor of Fame®, Order of the Writ®, the Kentucky Bourbon Affair™, KDA Annual Assembly, legislative receptions and different particular tasks and inner occasions.
Delande stated she seems ahead to utilizing her skills to widen the impression of Kentucky Bourbon.
“I’m really grateful for this chance to affix the KDA and additional spotlight its key initiatives,” Delande stated. “Kentucky’s Bourbon business is on an excellent trajectory and I sit up for serving to it obtain ever larger success.”
Delande involves KDA from Minnick Media Inc., the place she managed day-to-day operations, programming and experiential advertising and marketing for Fred Minnick’s rising enterprise and model.
“Allison is occurring to new and extra nice alternatives with the KDA. It’s a tough loss for my group, seeing such a multi-talented worker and excellent particular person go away my firm, however her transition is nice for Bourbon at massive,” Minnick stated.
“Working with the KDA, Allison will carry her data and depth of expertise to initiatives that profit all the business. I sit up for partnering together with her and the KDA on Bourbon-related occasions within the months and years forward.”
Born close to Toronto, Canada, Delande grew up in Cincinnati and acquired her bachelor’s in superb arts from Northern Kentucky College. After transferring from Chicago to Louisville in 2007 together with her household, she served as advertising and marketing and occasion coordinator for the Louisville Water Firm, managed all elements of the Louisville Licensed Tourism Ambassador program, and labored with Bourbon Girls Affiliation.
She and her husband, Keith, have 16-year-old twins and reside in Prospect.
Based in 1880, the KDA is the voice for Bourbon and spirits points. Its numerous membership produces the overwhelming majority of the world’s Bourbon, from legendary, international manufacturers to rising micro distilleries which can be constructing the subsequent era of America’s solely native spirit.
Bourbon is considered one of Kentucky’s most treasured industries, a thriving $9 billion financial and tourism engine sustaining greater than 22,500 jobs with an annual payroll topping $1.23 billion annually, over $285 million in native and state taxes and $1.8 billion in federal alcohol taxes.
A key export, the long-lasting business is at present in the midst of a $5.2 billion constructing increase, from modern new tourism experiences to expanded manufacturing amenities, bottling facilities and growing old warehouses, all to fulfill the rising international thirst for Kentucky Bourbon.
Bourbon manufacturing has skyrocketed greater than 435% because the flip of the century.
Kentucky now boasts greater than 10.3 million barrels of Bourbon growing old in warehouses throughout the Bluegrass, essentially the most in its revered distilling historical past. Distillers crammed greater than 2.4 million barrels in 2020 alone, the third 12 months in a row that manufacturing topped the 2 million mark.
Attendance on the KDA’s Kentucky Bourbon Path® and Kentucky Bourbon Path Craft Tour® experiences proceed their speedy rebound from COVID and closures, up 160% in whole attendance from final 12 months and simply down barely from the pre-pandemic file in 2019.
Go to www.kybourbon.com and www.kybourbontrail.com to study extra.
