THE FAMOUS GROUSE ANNOUNCES NEW MASTER BLENDER
Wednesday 31st August – Edrington, the worldwide premium spirits firm has introduced the appointment of a brand new Grasp Blender for The Well-known Grouse.
Craig Johnstone is a Scot who brings nineteen years of trade expertise to the function within the UK and most not too long ago in Tasmania. He returns to Scotland to tackle one of the crucial prestigious roles within the trade because the blender behind the UK’s No 1 Whisky.
Craig follows within the footsteps of famend Grasp Blenders together with Gordon Movement and Kirsteen Campbell. The 37-year-old has develop into certainly one of a choose few individuals who know the distinctive mix of whiskies that mix to kind Scotland’s favorite whisky and holder of a Royal Warrant.
The function shall be primarily based at Edrington’s well-known ‘106 Pattern Room’ in Glasgow, the place an estimated 11,000 samples of single malts, grains and blends are saved and the place a crew of blenders nostril as much as 600 samples a day to ensure the aroma, flavour and character of The Well-known Grouse mix.
After finishing a level in astrophysics, Craig’s first job was as a Scotch Whisky distillery tour information. The expertise led him to focus his ambitions on the trade and develop an curiosity in sustainability in spirits distillation.
As Grasp Blender, Craig will work with the Edrington crew to develop new sustainability practices inside the whisky making and mixing processes.
Edrington not too long ago introduced a dedication to attain Internet Zero by 2045, with an bold plan to cut back its carbon emissions and has joined the Carbon Disclosure Mission, the gold commonplace of environmental reporting.
Joakim Leijon, World Model Director for The Well-known Grouse, mentioned: “Craig is a gifted grasp blender and his expertise and fervour for the model and for exploring new concepts in sustainability will assist us to construct on the worldwide success of The Well-known Grouse and in addition rise to the problem of our Internet Zero ambitions.”
Commenting on his new function, Craig mentioned: “It’s a privilege to be Grasp Blender for The Well-known Grouse and to be a part of the crew which can be the present custodians of this wonderful model. This beloved Scotch Whisky has performed a outstanding function in my life, a part of so many celebrations with household and pals – simply the aroma provides me a way of being again house. I’m wanting ahead to delivering the top quality and character that’s anticipated of The Well-known Grouse and persevering with the legacy of this well-loved whisky.”
About The Well-known Grouse
- The Well-known Grouse is the no. 1 whisky in UK and no. 4 commonplace blended scotch whisky worldwide (*IWSR worth information 2021).
- The Well-known Grouse has been the best-selling whisky in Scotland, the house of Scotch whisky, since 1980.
- The Well-known Grouse is exported to over 100 nations.
- The Well-known Grouse was based by Matthew Gloag who began mixing whisky within the Nineties and was launched formally in 1897 as a reward to be loved after a day within the Scottish countryside amongst pals.
About Edrington
Edrington’s imaginative and prescient is to present extra by crafting distinctive ultra-premium spirit manufacturers. The Macallan is our central focus, supported by Highland Park and The Glenrothes within the fast-growing single malt class and Bare Malt within the blended malt class. Our portfolio is accomplished with The Well-known Grouse Blended Scotch Whisky, Noble Oak bourbon and Brugal premium rum from the Dominican Republic. Edrington additionally has strategic partnerships with No.3 London Dry Gin and Wyoming Whiskey within the American Whiskey class.
Edrington is headquartered in Scotland and employs over 3,000 individuals in its wholly owned and three way partnership corporations, with over half employed abroad. We personal our path to market in 16 nations and distribute our manufacturers to greater than 100 nations around the globe by means of joint ventures and third-party agreements.
Edrington’s principal shareholder is The Robertson Belief, which has donated £322 million to charitable causes in Scotland since 1961. Our enterprise is underpinned by the Edrington values of giving, respect, integrity and excellence.
