THE MACALLAN AND BENTLEY MOTORS UNVEIL PROTOTYPE FOR THE MACALLAN HORIZON: WHERE PURPOSE MEETS INNOVATION, CRAFTSMANSHIP AND BEAUTY
Distinctive idea of first product collaboration is revealed
The Macallan, along with its luxurious automotive associate Bentley Motors, has revealed the exceptional imaginative and prescient and design of The Macallan Horizon, the inspirational and extremely modern restricted version single malt whisky in improvement by the manufacturers.
The prototype of The Macallan Horizon, which will probably be out there as a whisky product from summer time 2023, fuses each conventional craftsmanship and modern supplies, with leading edge expertise to create an unique horizontal design. It was visualised following intensive collaboration between The Macallan and Bentley Motors.
In homage to The Macallan’s acclaimed Six Pillars – the muse stones of the model that account for its distinctive single malt whiskies – The Macallan Horizon idea product incorporates six distinctive upcycled, repurposed or ethically sourced supplies that are integral to The Macallan and Bentley Motors.
Amongst them are recycled copper from the disused curiously small spirit stills which had been situated inside The Macallan’s former Distillery; aluminium recovered from the Bentley Motors manufacturing course of; recycled wooden; recyclable glass and carbon impartial leather-based, domestically sourced and in addition used within the lately unveiled Bentley Mulliner grand tourer.
The ultimate part is the very particular single malt whisky being created for The Macallan Horizon. The Macallan Grasp Whisky Maker Kirsteen Campbell developed the flavour profile for the whisky following a go to to Bentley Motors in Crewe, the place she noticed first hand their shared ardour for creativity, craftsmanship and innovation.
Collectively, the six key supplies, nearly all of which have been sourced and produced domestically in Scotland and the UK, type a novel idea that defies the standard vertical aesthetic of a whisky bottle and displays the horizontal trajectory of the automotive world, pushing the boundaries and the artwork of the potential.
The visionary design additionally incorporates a glass bottle with a unprecedented 180-degree twist, representing the mastery of area and time achieved by The Macallan and Bentley Motors in creating the prototype, which has no standing base.
Jaume Ferras, International Artistic Director for The Macallan, feedback: “Taking inspiration from the automotive trade, we’re showcasing our artistic imaginative and prescient and idea improvement of The Macallan Horizon, which is among the many most unusual initiatives we’ve got launched into in our nearly 200-year historical past.
“Our collaboration with Bentley Motors and the information trade we’ve got undertaken because of this has impressed us to see issues very in another way. Within the spirits world, the whole lot is upright, comparable to our stills and our bottles. After we seemed on the horizontal path pursued by Bentley Motors as a part of the automotive trade, it made us contemplate if and the way we may adapt this format for whisky, which in the end requires to be poured.
“I’m extremely happy with the attractive design we’ve got created collectively for The Macallan Horizon and the distinctive supplies we’re incorporating. It merely wouldn’t be potential with out the incomparable craftsmanship and creativity for which The Macallan and Bentley Motors are famend and is the embodiment of the uncompromised excellence pursued by The Macallan since 1824.”
Bentley’s Product and Life-style Design Supervisor, Chris Cooke, feedback: “Our prototype for The Macallan Horizon is actually pioneering in each its design and use of supplies. It’s a fusion of the sharply outlined but curvaceous Bentley design DNA, The Macallan’s innovation and recycled supplies from each iconic British manufacturers. The type of the design has allowed us to nearly deal with mild as one other materials in itself, and the interaction between mild and the wooden, aluminium and copper supplies is extraordinary. In being each an object of magnificence in itself and demonstrating such innovation, it’s a illustration of what’s coming subsequent from our partnership.”
The Macallan and Bentley Motors launched their world model partnership in July 2021. United by a dedication to craftsmanship, creativity, innovation and sustainability, each manufacturers have dedicated to share learnings from their respective industries whereas persevering with to pursue the uncompromised excellence for which they’re famend.
Info concerning pricing and availability of The Macallan Horizon single malt whisky will probably be shared nearer to its launch on www.themacallan.com and www.bentleymotors.com
Crafted with out compromise. Please savour The Macallan responsibly. Don’t drink and drive.
About The Macallan
Based in 1824 on a plateau above the River Spey in north-east Scotland, The Macallan is famend globally for its incomparable craftsmanship, creativity and innovation with every bottle of single malt whisky revealing its distinctive mastery of wooden and spirit.
Social and environmental sustainability is on the coronary heart of The Macallan, and as a part of its dedication to establishing a optimistic legacy it revealed its award-winning new Distillery in 2018. Designed by internationally acclaimed architects, the constructing takes inspiration from the encircling historic Scottish hills and is situated on The Macallan’s lovely 485-acre Property. To this present day, the only best affect on The Macallan’s wanted portfolio of single malts is its sherry seasoned oak casks from which its whiskies derive their distinctive flavours, aromas and pure color.
Crafted with out compromise. Please savour The Macallan responsibly.
About Bentley Motors
Bentley Motors is probably the most sought-after luxurious automotive model on the planet. The corporate’s headquarters in Crewe is house to all of its operations together with design, R&D, engineering, and manufacturing of the corporate’s 5 mannequin strains: Continental GT, Continental GTC, Flying Spur, Bentayga and Bentayga EWB. The mixture of tremendous craftsmanship, utilizing abilities which were handed down by generations, alongside engineering experience and cutting-edge expertise is exclusive to UK luxurious automotive manufacturers comparable to Bentley. Additionally it is an instance of high-value British manufacturing at its greatest. Bentley employs round 4,000 individuals at Crewe.
