White Claw has introduced a brand new line of branded vodkas, White Claw Premium Vodka, together with a brand new batch of able to drink cocktails.
White Claw Premium Vodka is made with 100% American grain and distilled 5 occasions in column stills.
This new spirit is “Triple Wave Filtered,” the time period the corporate makes use of for its “immense” filtration course of, via activated carbon from charred coconut shells.
Every bottle of White Claw Premium Vodka is bottled in Kentucky and embossed with the White Claw emblem.
“We consider that high quality vodka shouldn’t be outlined by what it lacks, and we seized the big alternative to create a particular spirit,” says Anthony von Mandl, O.C., O.B.C., Founder & CEO, The Mark Anthony Group of Corporations. “Innovation has been on the coronary heart of all the pieces we do for 50 years. We disrupted the business, creating a completely new style within the onerous seltzer class with White Claw by bringing new considering, expertise breakthroughs, and our unmatched iconic flavors to market. The identical modern spirit and technological know-how impressed the creation of our premium vodka; we consider the vodka class is prepared for its White Claw second.”
The result’s notes of citrus at first, then grain, earlier than a clean end, the corporate says.
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This vodka line launches in 1L, 750-ml. and 50-ml. bottles. Flavored variants embody Mango, Black Cherry, and Pineapple.
“We spent virtually a decade researching and growing a brand new solution to present drinkers what complexity appears to be like, tastes and seems like throughout the minimalist expertise of vodka,” says von Mandl. “We created one of the advanced manufacturing processes of any vodka on the planet to supply a vodka not like every other.”
As a part of its enlargement into vodka, White Claw has additionally introduced the launch of its new ready-to-drink White Claw Vodka + Soda. This new 100-calorie canned cocktail is made with the identical Triple Wave Filtered White Claw Premium Vodka within the bottles. Flavors embody Pineapple, Peach, Wild Cherry, and Watermelon, in 12-oz. slim cans in selection 8-packs and single-flavor 4-packs.
This follows the latest launch of White Claw REFRSHR Exhausting Lemonade.
