Charleston, South Carolina – Whole Beverage Answer (‘TBS’) and C&C Group plc (‘C&C’) are proud to announce that TBS would be the new Importer of Magners Irish Cider in america. TBS will handle the gross sales, advertising and marketing, and distribution of the entire Magners portfolio of merchandise, starting June twenty fourth, 2024.
Produced in County Tipperary, Eire since 1935, Magners the unique Irish cider, offered as Bulmers in Eire and Magners internationally, is the #1 cider in Eire, #3 within the UK, and the #3 imported cider in america by quantity. With a novel heritage and particular affinity with shoppers, immediately’s batches are crafted with the identical recipe created by founder William Magner over 85 years in the past utilizing 17 sorts of apples, together with apples sourced from Magners owned 150 acres of orchards.
“Whole Beverage Answer is thrilled to companion with C&C Group plc to drive the continued progress of its Magners Cider model in america,” mentioned Dave Pardus, CEO of Whole Beverage Answer. “Steeped in heritage and custom, we consider that Magners will probably be a complementary addition to our premium beer and cider portfolio. TBS is the unique importer for Tennent’s bigger within the USA, one other C&C Group model and the #1 beer in Scotland, and we’re excited to proceed our partnership with one other iconic model from the corporate.
Tadhg Buckley, Head of Worldwide Gross sales, C&C Group plc, added: “With a shared ardour for our iconic Magners Irish cider, this partnership represents an thrilling new period for the model within the USA. TBS has been a trusted distribution companion for a few years and we’re delighted to incorporate Magners of their portfolio. Vermont Cider Firm has additionally been a superb companion to work with and are delighted to increase our co-packaging settlement with them. This partnership, mixed with the distribution power of TBS, will drive the expansion of the model within the USA and be certain that shoppers can anticipate the Magners Irish Cider they know and love.”
“Vermont Cider Firm (VCC) and C&C have had an incredible relationship over the past 10 years, mentioned Bridget Blacklock Chief Business Officer of VCC. “Whereas ending our Business Settlement was greatest for each firms, we’re pleased to proceed co-packing for C&C to make sure shoppers proceed to obtain the standard cider they anticipate right here within the US.”
Magners merchandise will probably be obtainable within the USA in 6 pack 12 ounce bottles, 19.2 ounce bottles, 4 pack 16.9 ounce cans and draft in Unique Apple and 6 pack 12 ounce bottles and draft Pear flavors.
About Whole Beverage Answer:
Whole Beverage Answer is a Nationwide Premium Beer, Wine & Spirit Provider to the US Beverage Alcohol market. In enterprise since 2001, TBS has developed an iconic portfolio of distinctive manufacturers from around the globe. Whole Beverage Answer, a seven-time Beverage Business High 100 firm, has earned its repute for the corporate’s market experience and confirmed gross sales outcomes by creating worth and demand for distinctive manufacturers. Named one of many Greatest Locations to Work in South Carolina and Nationwide Nice Locations to Work 5 years in a row, Whole Beverage Answer supplies full-service entrance and back-of-house assist devoted to serving to each international and home alcohol manufacturers enter and navigate the US beverage market.
About C&C Group plc:
C&C Group plc is a number one, vertically built-in premium drinks firm which manufactures, markets and distributes branded beer, cider, wine, spirits, and smooth drinks throughout the UK and Eire. C&C Group’s portfolio of owned/unique manufacturers embrace: Bulmers, the main Irish cider model; Tennent’s, the main Scottish beer model; Magners the premium worldwide cider model; in addition to a variety of fast-growing, premium and craft ciders and beers, equivalent to Heverlee, Menabrea, 5 Lamps and Orchard Pig. C&C exports its Magners and Tennent’s manufacturers to over 40 international locations worldwide. C&C Group has owned model and contract manufacturing/packing operations in Co. Tipperary, Eire and Glasgow, Scotland. C&C is the No.1 drinks distributor to the UK and Eire hospitality sectors. Working by way of the Matthew Clark, Bibendum, Tennent’s and Bulmers Eire manufacturers, the Group has a market main vary, scale and attain together with an intimate understanding of the markets it serves. Collectively this supplies a key route-to-market for main worldwide beverage firms.
