World Class Sponsored by Diageo Crowns Jacob Martin of Canada as 2023 International Bartender of the Yr!!
In its fifteenth Season, the world’s largest cocktail competition introduced the highest mixologists from 55 international locations to São Paulo, Brazil for the extremely anticipated bartending competitors.
“It’s an unbelievable honor to win World Class–not simply because it’s the top of the business but in addition due to the giants I’ve had the privilege of competing with this week,” says Jacob Martin.
“Bartending is an incredible group, and this week has always jogged my memory of that. We’ve got all pushed one another, realized from one another, and fed off the superb vitality from this implausible metropolis. The usual of the competitors was out of this world!”
Over the previous yr, World Class sponsored by DIAGEO has challenged greater than 10,000 elite mixologists throughout the globe to place their shaking and stirring expertise to the check—that includes a sequence of challenges designed to check their cocktail prowess, data, and creativity— searching for the world’s greatest bartender.
Jacob conquered 4 days of intense bartending challenges through the competitors. From creating basic cocktails and elevating them to a TEN with Tanqueray No. TEN, Jacob additionally dared to go one step additional with the Johnnie Walker Black Label’s versatility of flavors, in addition to making a Ketel One Garnished with Good cocktail, which not solely impressed the judges with its taste creativity however delivered a optimistic impression of their area people in Canada.
Cassandra Ericson, Supervisor of On Premise Channel Advertising and marketing at DIAGEO North America, shares, “Because the World Class program continues to evolve yr after yr, we’re extremely excited to welcome returning and new opponents into the World Class group. We’re happy with the expansion and success of those extremely proficient hospitality professionals as they embark on this distinctive journey and hope that the web sources from Diageo Bar Academy and mentorship provided will encourage bartenders of all ranges and backgrounds to hitch us in 2024.”
For extra info on World Class and to maintain updated with the newest drinks, traits and coaching, go to worldclass.usbg.org and observe @WorldClass and @WorldclassUS on Instagram.
