POTTSVILLE, Pennsylvania – The Yuengling Firm introduced a partnership with Maintain Texas Lovely (KTB)—a nonprofit Texas group that evokes and equips Texans to maintain our communities clear and exquisite. As a part of the partnership, Yuengling is donating $1 per Yuengling Conventional Lager case bought, as much as $50,000, to KTB. The partnership comes as a part of the family-owned brewery’s dedication to giving again to Texas—the most recent state to be brewing Yuengling’s 194-year-old iconic portfolio of beer.
Now by way of March 2023, Texans will see particular promotional packaging on 12-pack, 12-ounce cans of Yuengling Lager all through Texas. Emblazoned with the Lone Star State’s image, every can will characteristic a novel QR code. When scanned, customers will be taught extra about Maintain Texas Lovely, a Yuengling Clear-up Day, and the way to make a donation.
“As a family-owned and operated firm from Pennsylvania, we’re proud to brew Yuengling in Texas and extra so, give again to Texas,” stated Debbie Yuengling, Worker Engagement & Tradition Supervisor and sixth era member of the family, D.G. Yuengling & Son, Inc. “As America’s Oldest Brewery, our dedication to having a beer for each style every time displays our love of bringing individuals collectively and making a optimistic impression on our communities. That’s the reason at this time, we’re honored to work alongside Maintain Texas Lovely and provides again to the state and people who embody the which means of group.”
Brewed in Fort Value, Texas, Yuengling arrived within the state with a lot fanfare in August 2021. In the present day, Yuengling’s Maintain Texas Lovely marketing campaign marks the brewery’s first Texas-specific initiative to provide again to the Texas group. To deepen its relationships with Texas followers, and honor its new partnership with Maintain Texas Lovely, Yuengling will likely be internet hosting unique sampling occasions at grocery and liquor shops the place the limited-edition cans will likely be accessible for buy.
“The Yuengling Firm is happy to launch our first Texas-specific marketing campaign. We’re proudly brewed in Texas and imagine within the significance of giving again to the group,” stated Pat Pikunas, Common Supervisor, The Yuengling Firm.
“We’re grateful to obtain the beneficiant help of Yuengling with the launch of this marketing campaign by way of the promotional case and may packaging,” stated Suzanne Kho, Government Director of Maintain Texas Lovely. “These donations will allow us to proceed to make Texas the very best place to reside, work and play.”
About D.G. Yuengling & Son, Inc.
D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is family-owned and operated since 1829. Principal beer manufacturers embrace Yuengling® Conventional Lager, Gentle Lager, Black & Tan, Golden Pilsner, Premium, Gentle, Darkish Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey’s Chocolate Porter, FLIGHT by Yuengling, and Bongo Fizz. Manufacturing is equipped by two breweries in Pottsville, PA and one in Tampa, FL. A separate three way partnership referred to as The Yuengling Firm was just lately established with Molson Coors Beverage Firm to increase manufacturing and distribution additional west. Yuengling beer is at the moment accessible in 23 states and can increase into Kansas, Missouri, and Oklahoma in 2023
About Maintain Texas Lovely
Maintain Texas Lovely (KTB) is a community of devoted Texans working collectively to make our state the very best place to reside, work and play. KTB equips native companions and associates with the instruments they should construct vibrant, engaged communities. KTB sponsors and coordinates training, cleanup applications, and gives recycling entry to rural and underserved communities throughout the state. A 501(c)3 nonprofit, KTB leads almost 300 associates and attain 17 million Texans yearly.
For Extra Data:
https://www.yuengling.com/KeepTexasBeautiful/
