The Bloody Mary cocktail has been largely lacking from the RTS pattern till now. Zing Zang, the #1 promoting Bloody Mary model within the U.S. introduces premixed Zing Zang Bloody Mary cocktail in an easy-to-grip and pour 1.75L ready-to-serve bottle.
Made with Zing Zang Bloody Mary Combine and six-times distilled vodka for a superbly crafted bartender-quality cocktail, the brand new Zing Zang 1.75L RTS incorporates 9% alcohol by quantity and is obtainable in each Zing Zang basic Bloody Mary, and Zing Zang Blazing Bloody Mary (made with the brand new hotter and spicier model of the unique Zing Zang Bloody Mary combine).
“We see quite a lot of untapped alternative for Bloody Marys within the large-format, ready-to-serve, ready cocktail house,” says E.G. Fishburne, Zing Zang’s VP Advertising. “Whereas it’s simple to search out 1.75L bottles of ready-to-serve cocktails in different standard drink varieties, there was no choice for the Bloody Mary, the second-most standard cocktail within the U.S, behind the Margarita. Because the chief in Bloody Mary Combine and Bloody Mary Prepared-to-Drink Cans, Zing Zang now makes it simpler for folks to take pleasure in scrumptious, high-quality Bloody Marys throughout brunch, tailgating, or different social events with our new Bloody Mary Prepared-to-Serve bottles.”
Zing Zang Bloody Mary mixes are made out of a proprietary mix of seven actual vegetable juices and a posh array of daring spices and seasonings. Since Zing Zang additionally has non-alcoholic Bloody Mary combine in 1.75L bottles, it was additionally vital to develop a brand new bottle design that may forestall shopper confusion within the market.
“The design of the bottle was a really collaborative course of with our gross sales, advertising and marketing, and operations groups,” says Catherine McClure, SVP Provide Chain & Product Growth at Zing Zang.
“By together with these capabilities early within the design course of, we have been capable of develop a novel and fashionable bottle design that may be very distinguishable from our Bloody Mary Combine 1.75L bottles. It’s simple to carry and pour, with visible attraction that conveys the daring model essence of Zing Zang.”
